Making Waves

Zendaya’s engagement ring, unveiled at the 2025 Golden Globes, has quickly become the talk of the town, blending timeless vintage charm with a contemporary twist. Designed by London-based jeweler Jessica McCormack, the ring features a stunning 5.02-carat cushion-cut diamond set in a unique east-west orientation. But what truly sets this piece apart is its vintage-inspired "button back" setting, which has roots dating back to the Georgian era.

The Timeless Appeal of the Button Back Setting

The button back setting, also known as the cut back collet or closed-back setting, was a hallmark of Georgian-era jewelry, popular from the early 18th to mid-19th century. This technique involves a solid metal enclosure at the back of the stone, designed to protect the gem while adding depth and radiance by reflecting light. It remained popular through the Victorian era, reflecting its enduring appeal and versatility. In Zendaya’s ring, this vintage detail is reimagined in 18k yellow and white gold, creating a seamless blend of old-world craftsmanship and modern sophistication.

The setting’s craftsmanship emphasizes the diamond’s natural brilliance while evoking a sense of romantic nostalgia. Jewelry experts note that incorporating such a historical element into a contemporary engagement ring is a bold yet elegant choice, resonating with those who appreciate artistry and history.

The Modern East-West Orientation

Adding to the ring’s unique allure is the east-west setting of the cushion-cut diamond, where the stone is placed horizontally along the band rather than the traditional vertical orientation. This contemporary approach is becoming increasingly popular among couples seeking distinctive and personalized engagement rings. It complements Zendaya’s understated yet fashion-forward style, making the ring a true reflection of her personality.